Ubiqitum collects data from various sources, which may include public data, third-party data providers, user-generated data, and data provided by our clients (the “Data”). We take all necessary steps to ensure that data collection practices comply with applicable data protection laws and are transparent to the User.

The following types of data may be collected and processed as part of the Platform’s operations: Brand Data: Metrics related to brand awareness, credibility, and spend efficiency, such as recognition, reach, engagement, and sentiment. User Data: Information provided by Users through the Platform, such as subscription details, preferences, and interactions. Third-Party Data: Publicly available data or data purchased from third-party vendors, including market research and competitor insights.

Ubiqitum employs AI algorithms to analyse and process collected data to generate insights and predictions. These insights are used to measure brand performance across various metrics, including awareness, credibility, and spend efficiency. The AI models used are continually trained and refined to improve their accuracy and effectiveness.

Ubiqitum aims to provide transparency in how AI-driven insights are generated. While the exact models and methodologies used by Ubiqitum are proprietary, we strive to ensure that the output is understandable and actionable for users. Users can request clarification on how specific metrics or insights are derived.

Data collected on the Platform will only be used to: Provide users with brand performance analytics and insights. Improve the quality and effectiveness of the Platform’s services. Conduct internal research and development to improve the Platform’s features and capabilities. Comply with legal obligations or respond to requests from authorities, if required.

Ubiqitum takes appropriate security measures to protect the integrity and confidentiality of User data. This includes using encryption, access control, and regular security audits. While we take reasonable precautions, users acknowledge that no system is entirely secure, and there is a residual risk associated with data processing.

Ubiqitum does not sell or rent User data to third parties. However, data may be shared with trusted third-party service providers who assist in the delivery of the Platform’s services, such as payment processors, cloud service providers, and data analytics partners. These third parties are required to adhere to strict data protection standards.

Users have the right to request access to their personal data stored by Ubiqitum. Requests can be made through the Platform’s support channels. Ubiqitum will provide users with a copy of their data, subject to legal and contractual restrictions.

Users have the right to correct or update their personal data if it is inaccurate. Users can also request the deletion of their data, except where it is necessary for legal or contractual reasons.

Ubiqitum is committed to the ethical use of AI technologies. We ensure that AI is applied to enhance, not replace, human decision-making, and we are dedicated to maintaining a balance between automation and human oversight.

By using the Ubiqitum Platform, you acknowledge that you have read, understood, and agree to this Data and AI Usage Policy.

This Data and AI Usage Policy ensures transparency in the use of both data and AI technologies on the Ubiqitum platform, while adhering to ethical guidelines and ensuring compliance with applicable data protection laws.