ABOUT UBIQITUM BRAND CALIBRATION
Making Strategic Data Tactical.
Ubiqitum was developed to enable marketers to test, learn, and improve their brand performance and health in real time—a process that was previously unsustainable due to time and cost constraints.
Traditionally, measuring brand health involved hiring researchers to recruit panel respondents, conduct lengthy surveys, correct for bias, sort demographics, and manually interpret the results. It was slow, expensive, and hard to repeat often enough to stay relevant.
Ubiqitum changes everything.
With Ubiqitum, you subscribe and start receiving brand health data within 24 hours—at a fraction of the cost of the traditional model.
Traditionally, measuring brand health involved hiring researchers to recruit panel respondents, conduct lengthy surveys, correct for bias, sort demographics, and manually interpret the results. It was slow, expensive, and hard to repeat often enough to stay relevant.
Ubiqitum changes everything.
With Ubiqitum, you subscribe and start receiving brand health data within 24 hours—at a fraction of the cost of the traditional model.
WHAT METRICS DOES UBIQITUM DELIVER?
Ubiqitum measures performance across three key categories and 38 distinct metrics:
Brand Awareness
- Brand recognition
- Recall
- Consideration
- Reach
- Sentiment
- Engagement
- Share of voice
- Brand distinctiveness
- Brand trust
- Brand momentum
- Digital presence
- Generational awareness
- Visual recall
- Tagline recall
- Channel penetration
- Brand knowledge
- Brand relevance
Brand Credibility
- Value perception
- Product quality
- Purchase intent reputation
- Accessibility
- Social proof
- Competitive differentiation
- Previous experience
- Price position
- Innovation perception
- Brand personality fit
- Omnichannel consistency
- Repeat purchase likelihood
- Organic mentions
- Recommendation rate
- Geographic relevance
Brand Spend Efficiency
- Share of voice efficiency
- Cost per awareness point
- Brand impact ROI
- Brand salience
- Repeat purchase likelihood
- Brand propensity
What Kind of Data Does Ubiqitum Interrogate?
Ubiqitum currently provides data across a range of brand health variables, including both your brand and selected competitors. More detail is available in our sample report.
Who Can Use Ubiqitum?
Almost any brand with a trading history of more than six months can use Ubiqitum Brand Calibration.
The Ubiqitum Guarantee
If we discover that your brand doesn’t have enough data to deliver results within our ±1% accuracy guarantee, we’ll notify you immediately and refund your subscription in full.
Subscription-Based, Results-Driven
Ubiqitum is available via flexible subscription packages, starting from just USD $400 per survey. Subscriptions allow marketers to access brand and competitor insights as often as needed—quickly, reliably, and cost-effectively.